An Alien Product Placement

The most recent Alien: Covenant trailer comes with an opening commercial for Walter, the synthetic (a.k.a. artificial person a.k.a. android) played by Michael Fassbender in the movie. Here it is:

At the end, they flash a couple of corporate logos. I naturally had to step through them. The first one is a new logo for Weyland-Yutani, which is the name of the fictional corporation (usually referred to as “The Corporation”) that has been running through all the films. The second logo, however, says “Intelligence powered by AMD.”

AMD is a real-world semiconductor manufacturer, and I gotta say, as product placements go, that’s pretty cool. (Not Mattel-hoverboard-in-Back-to-the-Future cool, but still pretty cool.)

It says something about my life that I immediately turned to my wife and commented on the absence of Hyperdyne Systems. Then we shared a brief moment of confusion between Hyperdyne Systems and Cyberdyne Systems — one is from the Alien series, the other from Terminator — before reassuring ourselves that, yes, Hyperdyne was the maker of the synthetics in the Alien series.

This is why we’re married.

in Movies

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