I’ve just been reading through the last few days of snail mail. I get lots of stuff purporting to be “great opportunities” or “exciting promotions.” Here’s one telling me how to “get the most” out of something. There are lots of exclamation points.
The thing is, all these letters ultimately want me to pay them money. Some of the things being offered might be interesting, but there’s nothing terribly exciting about me paying them. Really exciting would be them paying me.