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Wire Reporter Starts Story With Vague Lede

July 1, 2008 By Mark Draughn Leave a Comment

If you were a business writer for a news service, and you had the job of writing the daily stock market news article, and writing essentially the same story day after day was burning you out, maybe you’d do what AP writer Joe Bel Bruno just did and start the next article this way:

Wall Street fluctuates on first day of 3rd quarter

NEW YORK – Wall Street began the third quarter by fluctuating Tuesday as investors looked for bargains and also digested a report that showed U.S. manufacturers remain under duress.

The market fluctuated. Good to know.

Update: The Dow Jones Industrial Average dropped, so Bruno has re-filed the story with a new lede paragraph (the rest is the same):

Wall Street declines on 1st day of 3rd quarter

NEW YORK – Wall Street began the third quarter Tuesday with another sharp decline as rising oil prices and weak economic data made it clear the country can expect no respite anytime soon from its morass of financial problems. The Dow Jones industrials skidded nearly 150 points, and Treasury prices rose in a flight to the safety of government debt.

Glad he cleared that up.

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