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How to Promote Your Television Show

January 31, 2007 By Mark Draughn Leave a Comment

This is a breaking story, but apparently Turner Broadcasting wanted to promote their surreal Cartoon Network show Aqua Teen Hunger Force in an unusual way, so they hired New York’s Interference Inc., which describes itself as “A nationwide guerilla and alternative marketing agency,” to drum up some street-level publicity.

I guess you could say it worked:

Electronic light boards featuring an adult-cartoon character triggered bomb scares around Boston on Wednesday, spurring authorities to close two bridges and a stretch of the Charles River before determining the devices were harmless.

Turner Broadcasting Co., the parent company of CNN, said the devices contained harmless magnetic lights aimed at promoting the Adult Swim network’s late-night cartoon “Aqua Teen Hunger Force.” Law enforcement sources said the devices displayed one of the Mooninites, outer-space delinquents who appear frequently on the show, greeting visitors with a raised middle finger.

Sound’s like somebody’s in trouble.

The discovery of nine of the devices around metro Boston led state, local and federal authorities to close the Boston University and Longfellow Bridges, and block boat traffic from the Charles River to Boston Harbor.

In addition, the Pentagon said U.S. Northern Command was monitoring the situation from its headquarters in Colorado Springs, Colorado, but said none of its units were sent to assist.

Davis said police “are going to fully investigate this and get to the bottom of it.”

Big trouble.

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