Sozialgericht Bremen is some kind of governmental entity in Germany. Bjoern Harste is a German blogger who owns a supermarket and runs a blog called Shopblogger about shopping…or something, I don’t read German.
Anyway, the clueless folks at Sozialgericht Bremen have discovered that when you search for Sozialgericht Bremen at Google, one of Harste’s posts appears in the top ten, and they don’t like that. They’re writing letters of complaint (which may or may not be a legal term).
The jerks at Sozialgericht Bremen are clueless for two reasons. First, it’s Google that decides which links to return when you search at Google, not Bjoern Harste. If this is really a problem for them, they should be contacting Google, not Harste.
Second, the link text is much more important for Google ranking than the page content, and there’s not much that Harste can do about other people’s links. For example, every mention of Sozialgericht Bremen on this page is linked to the Shopblogger page (except the title and the link at the end), and there’s nothing Harste (or Sozialgericht Bremen) can do about it.
I got this story and the idea for linking from Philipp Lenssen, whom I’ll also link to with a Sozialgericht Bremen.
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