I’ve had a few short seminars in newswriting, and one of the things they emphasize is writing a great lede. That’s the first sentence of a news story, and it’s supposed to hook the reader into the rest of the story.
I spotted this awesome lede in a piece by AP writer Rob Gillies:
Greyhound has scrapped an ad campaign that extolled the relaxing upside of bus travel after one of its passengers was accused of beheading and cannibalizing another traveler.
That’s a hard one to beat.