One of the most interesting technical sites on the web is Philipp Lenssen’s Google Blogoscoped. He writes about Google, about search engines in general, and about all the things you can do with them.
The man seems to be that most appealing of geek types, the inquisitive genius. He’s Mr. Wizard for the search-engine set. He’s always writing about interesting things he’s discovered in the world of search engines. Even better, he’s always doing interesting things in the world of search engines.
That’s why it pisses me off to see him attacked by SEOInc, one of many Search Engine Optimizers out there. SEO’s aren’t quite the same species as spammers, but they’re in the same family of animals. They aren’t doing anything good for me.
SEOInc recently suffered a bit of a blow to their business when their Google rank dropped. Lenssen wrote about it, and the geniuses at SEOInc responded by sending him a cease-and-desist order.
Lenssen is just one guy. He can’t afford to be sued. So he removed the article from his web site. However, being a faithful follower of the Way Of The Web, he did what any blogger would do: He wrote an article about it and posted the cease-and-desist order on his website. It’s the blogger way.
Other people, like me, are now writing about that. None of us, including me, is saying anything nice about SEOInc. In other words, shortly after their own site dropped in the Google rankings, SEOInc took an action which generated a lot of interlinked web pages critical of their firm, all of which mention it by name. Google is indexing them as you read this.
Would you hire these guys to improve your web visibility?
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